There’s only a few artist with the ability to birth real beauty from an idea.
The ability to communicate a message to people so vivid and relatable.
Qualities all found in HipHop Group ICU.
The group which formed in 2008 as a hobby have since then evolved their talents and passion to new heights.
The group is compiled of 4 producers/writers which explains the dynamic and artistry of their music. The group writes and produces all their music and believes that unlike most artist every song their release is an honest representation of who they are as people and artists. Marco Polo, Frenchise, Capris and Charley are the four personalities behind the music. The chemistry in the group is explained by the fact that the group is 3 brothers and their cousin Pug. After the radio and tv success of their single “Cant do that”, “Spaceship” and “Keep Going” the group took time off to perfect their craft, establish their business and reignite their hunger, passion and drive to succeed despite their speed bumps over the last two years.
The group originally started as these four and then grew to seven, with the additional three later falling away to pursue solo careers, some could say that the group as returned to its core. The most evident being the loss of their lead vocalist Kay Mafu early 2013. This was the main reason behind the groups hiatus over the past year and a half from March 2013 until August 2014. The group used that time to finish their tertiary education and rework the new dynamics as a four member group. In this same period perfected their craft taking courses and lessons on music production and songwriting. They also started a record label “Ward66 Entertainment (pty) ltd”, production house 66Beats and locked down a publishing deal with Sony/ATV and electronic distribution with Sony Music. ICU losing a vital member replaced that void the necessary arsenal and structure to shake up the music industry.
On their second spell the group is now more determined than ever with aims to set new standards and change the way the South African audience experiences music. Drawing their inspiration from artists like Kanye West, TDE, The Neptunes, Drake, JayZ, Red Hot Chilli Peppers and Brenda Fassise its clear to see the edgy, musical dynamic of their music. ICU is one for the future and if implemented correctly could be one of the biggest and most influential urban acts we will see.
God willing they will be.